About That's My Brief

We built this because the
system was broken.

India has some of the most talented creative and marketing professionals in the world. Yet every week, good brands waste months sifting through 200-application Upwork floods, discovering mediocre Fiverr work after paying for it, or locking themselves into expensive agency retainers for work that doesn't fit their scale.

That's My Brief exists to fix this. Not with a better algorithm, but with better human judgment.

The Founder

11 years inside Indian marketing.

The founder of That's My Brief spent over a decade in senior client servicing and solutions roles across India's advertising and marketing industry — working closely with both brands trying to hire creative talent and the creative studios trying to win their business.

After watching the same frustrations repeat themselves on both sides of the table — brands overwhelmed by choice with no way to filter quality, and talented independents unable to reach serious clients — the answer became clear: what this market needed wasn't another platform. It needed a service layer. A real person reading every brief, making intelligent matches, and staying accountable for the outcome.

That's My Brief is the business that should have existed a decade ago.

What we actually do.

You post a brief. It takes five minutes. Your brand name stays completely anonymous — freelancers only see the project requirements, not who's asking.

A real member of our team then reads your brief carefully, asks clarifying questions if needed, and handpicks 3 to 5 pre-vetted freelancers or studios that are genuinely suited to your work — not just whoever paid for a premium profile listing.

If your project needs a team — say, a brand strategist, a designer, and a filmmaker working together — we assemble and coordinate that team for you. If someone fails to deliver, we don't leave you stranded. We step in.

This is not how most marketplaces work. That's the point.

Where we're headed.

That's My Brief is currently in its founding phase. We are building our vetted supplier network and taking on our first client briefs manually, with full founder involvement in every match. This is intentional. We are not scaling before we get the model right.

If you are an Indian brand, startup, or marketing team with a real creative project — we want to hear from you. Not because we need the business. Because you are the person we built this for.

Ready to post your brief?

Free to post. A real person reviews it within 24 hours.

Post a brief — it's free →