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We are a collective of marketing veterans who spent decades inside traditional agencies. We saw the bloated retainers, the endless meetings, and the disconnect between what clients paid for and what actually moved the needle.
Brands pay massive premiums just to keep the lights on at the agency, not for the actual work being done.
Pitched by senior directors, executed by junior account managers who just learned the industry.
Freelancers are isolated, lacking the strategic briefs and operational support needed to do their best work.
We vet and curate the top 3% of independent marketing talent and connect them directly to your brief.
Our platform turns your vague ideas into rigorous, agency-grade creative briefs in seconds.
No retainers. No markups for clients. Suppliers keep 90% of what they earn. Pure alignment of incentives.
We believe that the future of work is independent, but the future of collaboration requires structure, trust, and exceptional curation. That's why we built this platform.
We are a team of ex-agency directors, producers, and strategists who have seen the inefficiencies of traditional retainers first-hand. We built That's My Brief to connect the world's best independent talent directly with ambitious brands.
Founder & CEO
11 years leading digital and creative campaigns across agencies in India. Built TMB after watching too many brands get burned by both Upwork chaos and agency bloat. Based in Delhi.
Connect on LinkedIn ↗"I built this platform because I was tired of seeing great brands settle for average work. We needed a system that prioritized elite curation over endless choices."
A quick reference guide on how That's My Brief operates and fits into your workflow.
That's My Brief (TMB) is India's first managed creative marketplace. It bridges the gap between traditional agency retainers and open freelancer platforms (like Upwork or Fiverr) by offering a curated, human-vetted matchmaking service for brands and independent marketing talent in India.
| Metric / Feature | TMB Standard | Open Marketplaces (Upwork/Fiverr) |
|---|---|---|
| Turnaround Time (Matching) | Under 24 hours | Days/Weeks of vetting |
| Cost to Post Brief | ₹0 (Free) | Free, but costs time |
| Curation Model | Human-vetted, 3-5 curated matches | Algorithmic, 50+ unvetted applications |
| Brand Anonymity | Strictly enforced until match | Publicly visible |
| Project Support | End-to-end outcome guaranteed | Zero intervention |
Traditional agencies operate on bloated retainers with high overhead costs, often deploying junior staff to execute senior-pitched strategies. That's My Brief eliminates retainers, allowing brands to hire elite independent talent on-demand with zero platform markup for the client.
The platform serves two primary audiences: 1) Indian brands, D2C startups, and marketing managers seeking reliable, fast, and high-quality creative execution. 2) The top 3% of independent creative freelancers and studios in India looking for high-intent, budget-verified briefs without the need for cold-pitching.
Brand Identity, Logo Design, UI/UX Design, Web Development, Copywriting, Video Production, Motion Graphics, Content Strategy, Performance Marketing (Meta & Google Ads), and Social Media Management.