The bidding war nobody wins
Freelancer.com is one of the oldest freelance platforms globally, built on a competitive bidding model: you post a project, freelancers bid, you pick the lowest-priced or most convincing bid. In theory, competition drives quality up and price down. In practice, it creates a race to the bottom — the freelancers who win bids most often are those who bid lowest and write the most compelling-sounding proposals, which correlates poorly with creative skill. That's My Brief removes bidding entirely. You describe your need; the platform does the matching.
Proposal volume as a false signal
A Freelancer.com project in the design category typically receives 30–80 bids within 48 hours. This feels like validation — lots of interest! But evaluating 60 bids is a 4–6 hour task for someone without deep creative expertise. Most brand and marketing managers are not equipped to accurately distinguish a portfolio that looks impressive from one that is technically strong and strategically sound. That's My Brief's curation team makes that distinction for you, presenting only 3–5 candidates who genuinely fit the brief.
Platform fee transparency
Freelancer.com charges project fees (3% or ₹250 minimum for fixed-price projects) plus freelancers pay a commission of 10% on their earnings, which — like all platforms with this model — gets priced into the rates you pay. That's My Brief charges 0% platform fees to clients. The rate you negotiate is the rate you pay.
Quality control in India
Freelancer.com has a large Indian freelancer base, ranging from highly skilled professionals to those who use the platform to undercut established rates with lower-quality output. Without pre-screening, you take on the full risk of quality assessment. That's My Brief admits only the top 3% of creative applicants — every designer, writer, and strategist has been portfolio-reviewed before joining the network.
Project management overhead
On Freelancer.com, you manage everything: brief clarification, milestone setting, dispute resolution (through the platform's arbitration system if things go wrong). That's My Brief operates as a managed marketplace — matching support is available, and the curation team has already pre-qualified who you're working with, reducing the risk of mid-project abandonment or quality surprises.
Frequently asked questions
Can I post an anonymous brief on That's My Brief?
Yes. Briefs are posted anonymously by default, protecting your brand and project details until you choose to engage a specific freelancer.
What if the matched freelancer is not the right fit?
You receive 3–5 curated options and choose who to engage. If none are right, the matching team works with you to refine the brief and re-match.
Is Freelancer.com good for creative work?
It can deliver results if you have the time and expertise to screen proposals rigorously. For brands that want the screening done for them, a managed marketplace is significantly more efficient.