A clearer way to work with remote creative and marketing talent.
That's My Brief helps global teams turn a marketing or creative need into a focused brief for India-based independent specialists. The useful starting point is not a city label—it's the work, the evidence, and the way your team needs to collaborate.
Build a focused briefWhat to settle before you hire.
- 01
Start with the decision
Define the business outcome, audience, working constraints, and the one decision the work should support.
- 02
Choose for the working context
Look for relevant craft, sector familiarity, availability, and a process that fits how your team reviews work.
- 03
Make handoff explicit
Agree on source files, access, approvals, time-zone overlap, and the people who can make decisions before work starts.
A good brief gives a specialist a useful place to begin.
Describe the audience, offer, source material, deadline, decision-maker, and the practical measure of a good outcome. You can refine the scope after the first conversation; clarity is more valuable than pretending every detail is known.
Explore brief templates