What should I include in a Brand design brief?

Start with the outcome, audience, timeline, budget range and the material you already have. For Brand design, also answer: What business change is this identity meant to support? Which moments and touchpoints must feel recognisably yours? What should stay true from the existing brand, if anything?

Can I post a Brand design brief before I know every detail?

Yes. A focused starting brief is enough. Be clear about what is known, what is undecided and the deadline; the scope can be refined before work begins.

Give the next chapter of your brand a system, not just a new look.

A stronger identity needs to work beyond a logo—in presentation, packaging, product, social and the everyday templates people actually use. We help you find the scope before you hire the specialist.

Create a Brand design brief

Posting a brief is free. The useful starting point is the result you need—not a perfect job description.

What a clear scope can include.

Visual identity system and logo family
Colour, typography and image direction
Core templates for the channels you use
Brand guidelines that make the system repeatable

Three questions that make the brief stronger.

01What business change is this identity meant to support?
02Which moments and touchpoints must feel recognisably yours?
03What should stay true from the existing brand, if anything?

Need more than one capability?

Start with the dominant workstream. If the work needs a connected team—such as paid media plus ad creative, or a new identity plus website—we can use the same brief to define the adjacent expertise.

Logo design Website design