What should I include in a Website design brief?

Start with the outcome, audience, timeline, budget range and the material you already have. For Website design, also answer: What must a visitor understand in their first minute? Which action matters most: enquiry, purchase, demo or sign-up? What existing content, product screens or brand assets have to carry through?

Can I post a Website design brief before I know every detail?

Yes. A focused starting brief is enough. Be clear about what is known, what is undecided and the deadline; the scope can be refined before work begins.

Your website should make the next customer action obvious.

For a new site, redesign or launch page, the useful brief starts with the conversion moment—not a list of screens. We help you find a designer who can shape hierarchy, mobile experience and handoff around it.

Create a Website design brief

Posting a brief is free. The useful starting point is the result you need—not a perfect job description.

What a clear scope can include.

Information architecture and page priorities
Responsive website or landing-page designs
Conversion-focused page structure
Developer-ready Figma files and handoff notes

Three questions that make the brief stronger.

01What must a visitor understand in their first minute?
02Which action matters most: enquiry, purchase, demo or sign-up?
03What existing content, product screens or brand assets have to carry through?

Need more than one capability?

Start with the dominant workstream. If the work needs a connected team—such as paid media plus ad creative, or a new identity plus website—we can use the same brief to define the adjacent expertise.

Landing page design Ad creative design