What should I include in a Landing page design brief?

Start with the outcome, audience, timeline, budget range and the material you already have. For Landing page design, also answer: What single action should the page help a visitor take? Where will visitors come from and what do they already know? What proof—product, customer, outcome or demonstration—can support the decision?

Can I post a Landing page design brief before I know every detail?

Yes. A focused starting brief is enough. Be clear about what is known, what is undecided and the deadline; the scope can be refined before work begins.

Give one important action a page built to support it.

A landing page has a job narrower than a full website: help the right visitor understand an offer and take the next step. Start with that moment, then find the designer who can translate it into a responsive page.

Create a Landing page design brief

Posting a brief is free. The useful starting point is the result you need—not a perfect job description.

What a clear scope can include.

Message hierarchy and page narrative
Responsive page designs for key breakpoints
Offer, proof and CTA placement
Developer-ready design files and content requirements

Three questions that make the brief stronger.

01What single action should the page help a visitor take?
02Where will visitors come from and what do they already know?
03What proof—product, customer, outcome or demonstration—can support the decision?

Need more than one capability?

Start with the dominant workstream. If the work needs a connected team—such as paid media plus ad creative, or a new identity plus website—we can use the same brief to define the adjacent expertise.

Website design Performance marketing